A week ago I was forwarded an email which had been forwarded and forwarded. It was one of those, "hey have you seen this great ads" emails. Except this one was our ad. Every year we put up a little taunt in a few rival CFL cities. It started as a way to generate subscribers to riderville.com but it generated so much more.
Here's the outdoor that ran in Edmonton, from a fan (a Rider fan and a Phoenix fan)
Best part is, the Riders won, and the Rider fans were as loud as the Eskie fans. Truth in advertising always works.
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