The best digital board. Period.

SaskTel put up what has to be the best digital board in the province. Maybe even Canada. The location, Sask Drive and Albert Street in Regina has always been a prime outdoor location. Thom at SaskTel has been holding on to this idea, and looking to lock in that location for quite some time.

The opportunity finally came up when Terry Morgan got access to the space. SaskTel jumped at the chance and luckily Stephen and the folks at Brown executed it really well. You can't see it in this picture, but the TV cycles through promotions and previews for Max, SaskTel's digital TV service.

It's a great combination of superboard and digital board at an eye catching location. Using the digital board as a TV is so simple it's brilliant.

Like I said, I'm no fan of the digital outdoor, but this one really works.