Pedway on Hamilton

Driving up Hamilton you'll see this FCC banner on the pedway from FCC to Conexus. It took a lot of wrangling for FCC to get approval, and Cathy Ann suggests the City will be using it as a bit of a pilot.

Nonetheless, the creatives at FCC did a good job. It uses their brand elements quite well. It's hard to read at noon, the sun pours in and distills the wrap, but they've kept it very clean. You can't see the anniversary message from this shot, it's tucked behind the tree.